Driving member engagement
The Challenge
Anytime Fitness was looking for new ways to drive digital engagement and offer more value to members across the UK. While they had a loyal base, their member benefits section was under-utilised, and they wanted to enhance the experience without adding more admin for head office or their club operators.
Solution
Club Perks rolled out a fully branded perks platform tailored to the Anytime Fitness audience. Our goal was to offer a simple, engaging way for members to discover rewards and exclusive offers – all managed and updated entirely by us, with no extra workload for franchisees or HQ.
The platform was seamlessly introduced across the network and designed to work alongside Anytime’s wider member experience strategy.
Results
The impact was immediate:
- 400% Increase in Visits to the benefits platform, showing a dramatic lift in member engagement.
- Consistently positive feedback from both members and club staff.
- A fully managed, hands-off solution that continues to add value every month.
Club Perks gave Anytime Fitness a powerful, low-effort way to increase member value, boost engagement, and modernise their perks offering – all without needing extra internal resources.
The platform was seamlessly introduced across the network and designed to work alongside Anytime’s wider member experience strategy.
Working with facilities all over the world to give their members access to our rewards platform, tailored exclusively to them